Privacy policy

PRIVACY POLICY

Information on the collection of personal data and contact details of the responsible party.
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The party responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you visit our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Used browser
  • Used operating system
  • Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (cookies from third parties) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In some cases, cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the execution of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers under the following links:

Please note that the functionality of our website may be limited if cookies are not accepted.

4) CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is evident from the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the related technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact aims to conclude a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your inquiry, provided that the circumstances indicate that the matter in question has been fully clarified and there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After full processing of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing any additional data is voluntary and used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email in which you are asked to confirm that you wish to receive the newsletter by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address as entered by the Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later date. The data collected by us during the newsletter registration process will be used exclusively for the purposes of addressing you in an advertising manner via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After you unsubscribe, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is legally permitted and about which we inform you in this declaration.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned above. You will only incur transmission costs according to the basic tariffs for this. Upon receipt of your objection, the use of your email address for advertising purposes will immediately cease.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, provided this is necessary for the payment processing. If payment service providers are used, we explicitly inform you of this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment services)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The data transfer is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the payment processing.

    PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal's legitimate interest in determining your solvency. The credit check result regarding the statistical probability of default is used by PayPal for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things. Further data protection information, including information on the used credit agencies, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

  • SOFORT
    If you select the "SOFORT" payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on your information provided during the order process along with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information on SOFORT's data protection provisions can be found at the following internet address: https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR REVIEW REMINDERS

Own review reminder (no dispatch by a customer review system)

We use your email address for a one-time reminder to submit a review of your order through our review system, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins but merely using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is made to the servers of Facebook. Only when you click on the button will a new browser window open and load the Facebook page, where you can interact with the plugins there (if necessary, after entering your login details).

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins but merely using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is made to the servers of Google+. Only when you click on the button will a new browser window open and load the Google+ page, where you can interact with the plugins there (if necessary, after entering your login details).

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") of the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins but merely using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is made to the servers of Instagram. Only when you click on the button will a new browser window open and load the Instagram page, where you can interact with the plugins there (if necessary, after entering your login details).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are shown in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website under Art. 6(1)(f) GDPR.

Additionally, DoubleClick can use cookie IDs to track conversions related to ad requests. This occurs, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's servers. We have no control over the extent and further use of the data collected by Google through this tool and therefore inform you based on our knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider may obtain and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, with this setting being deleted if you delete your cookies. Alternatively, you can find out about setting cookies and make the appropriate settings on the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For more information on the privacy policy of DoubleClick by Google, visit: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the scope of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We aim to show you advertisements that interest you, make our website more interesting for you, and ensure a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies can thus not be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers receive the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that can personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie through your Internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through your browser software settings or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

11) WEB ANALYSIS SERVICES Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer, to help analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to and stored by Google on servers in the USA. This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are anonymized by truncation and thus excludes direct personal reference. Through this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en Alternatively, to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics Google LLC, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU. This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The user ID does not contain any personal data and does not transmit such data to Google. You can object to the collection and storage of data via the user ID at any time with effect for the future. To do so, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device. You can disable it using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, you can click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics For more information on Universal Analytics, see here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have viewed or clicked on a Facebook ad. This process serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts. The data collected is anonymous to us, meaning we cannot identify users. However, Facebook stores and processes this data, which allows a connection to the respective user profile, and Facebook can use the data for its advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations only take place with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission. Facebook Inc., based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU. To disable the use of cookies on your computer, you can set your Internet browser so that no cookies can be placed on your computer in the future or so that cookies that have already been placed are deleted. Disabling all cookies may, however, result in some functions on our websites not being fully available. You can also disable the use of cookies by third-party providers, such as Facebook, on the website of the Digital Advertising Alliance at https://www.aboutads.info/choices/

Google AdWords Remarketing Our website uses the functions of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising through a pseudonymous cookie ID based on the pages you have visited. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR. Further data processing only takes place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can inform yourself about the setting of cookies and make settings for this on the website of the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to notify you when cookies are set and individually decide whether to accept them or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU. For more information and the privacy policy regarding advertising and Google, please visit: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you, as the data subject, comprehensive rights (rights to information and intervention) regarding the processing of your personal data, which we inform you about below:

  • Right to access pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned retention period or the criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us, the existence of automated decision-making including profiling, and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to rectification pursuant to Art. 16 GDPR: You have the right to the immediate rectification of inaccurate data concerning you and/or the completion of your incomplete data stored by us.

  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data under the conditions of Art. 17 para. 1 GDPR. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you oppose the erasure of your data due to unlawful data processing and instead request the restriction of its processing, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data for the purposes of processing, or if you have objected on the grounds of your particular situation, as long as it has not been determined whether our legitimate grounds override yours.

  • Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to communicate this rectification, erasure, or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request that it be transmitted to another controller, where technically feasible.

  • Right to withdraw consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw any consent you have given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without undue delay, provided there is no legal basis for further processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After the expiry of this period, the corresponding data is routinely deleted, provided that it is no longer necessary for the fulfillment or initiation of a contract and/or there is no legitimate interest on our part in further storage.